I Help Building Materials Manufacturers Double Their Sales in 12 Months or less
You’ve already proven your innovation works, now let’s scale it to $10M and beyond
Win Bigger Deals
We identify the right segment and position you as the obvious choice. Your messaging becomes sharp, differentiated, and impossible for serious buyers to ignore.
Accelerate Adoption
We lower resistance to your innovation by addressing the real barriers (identity, risk, and inertia) using strategies informed by behavioral psychology and change management fields
Build Sustainable Growth
We systemize what works and scale it with disciplined, strategic investment. You gain control over your demand engine; creating predictable, profitable growth long term.
“Angie helped us understand how marketing actually works. From clarifying which contractors we should be targeting, to positioning our product as their first choice, to knowing exactly where to invest our marketing dollars to attract the right leads. The strategy was brilliant, and that made all the difference.
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“She didn’t just advise; she oversaw the entire execution and made sure every marketing dollar worked toward our specific goals. If you’re a manufacturer who thinks marketing doesn’t work, you need to talk to Angie. Turns out we just didn’t know how to do it professionally.
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The Real Reason Your Sales are Slow
Every building materials manufacturer thinks they need more leads. More trade shows. More ads. More sales calls.
But you already know that's not working.
The truth is, contractors are terrified of being the first to try something new.
In an industry where one failed pour or structural issue can destroy a reputation, "nobody got fired for doing it the old way."
Until someone shows them how to adopt innovation without the risk.
And here's the kicker: Your marketing team can't solve this alone. They need leadership to transform random tactics into a strategic system.
I Solve the Problem Nobody Else Even Sees
I'm Angela Maina, and I'm the only fractional CMO who combines 15 years of change management with behavioral science specifically for risk-averse industries.
While everyone else is teaching you to shout louder, I lead your marketing team to eliminate what actually stops sales: fear of adoption.
When you remove fear and add leadership, everything changes:
Contractors stop comparing you on price
You command 30-40% premiums over commodity alternatives
Sales cycles shrink because the decision becomes obvious
Your marketing team finally works as a unified force
You break through $10M without compromising your integrity
How I Help You Get You There
First, We Fix Your Positioning
We use behavioral psychology to position you as the safest choice, not just the best choice. This isn't clever wordplay—it's science-backed messaging that neutralizes fear and makes adoption feel inevitable.
Then, I Lead The Transformation
As your fractional CMO, I don't just drop off a strategy and disappear. I provide the senior leadership your team needs:
Strategic Direction: Transform scattered efforts into a cohesive plan
Team Organization: Structure your existing team for maximum impact
Process Implementation: Build repeatable systems your team can execute
Performance Management: Clear KPIs and accountability that drives results
Executive Presence: The senior voice in the room your marketing has been missing
Finally, We Make It Sustainable
No random tactics. No flavor-of-the-month campaigns. Just systematic marketing leadership that turns your innovation into the industry standard—with your team driving it forward.
This Is For You If:
✓ You're at $3-7M, ready to break $10M, but referrals won't get you there
✓ Your superior product keeps losing to inferior "safe" choices
✓ You have a marketing team but they lack senior leadership and strategic direction
✓ You're exhausted from price wars that devalue your innovation
✓ You need C-suite marketing leadership but can't justify a full-time CMO
✓ You're done with random marketing acts that don't move the needle
✓ You want to become the company that sets the standard, not follows it
The Difference Is Night and Day
Before: Marketing team spinning wheels. Fighting on price. Begging contractors to try something new. Tactics without strategy. Team without leadership.
After: Marketing team aligned and executing. Premium pricing. Contractors seeking you out. Strategic system with clear metrics. Team with senior leadership driving results.
Your Team Has Potential. They Just Need Leadership.
You've got good people. They work hard. They care about the company.
But without senior marketing leadership, they're stuck in tactical execution without strategic direction. They're doing their best, but they need someone to:
Connect marketing to revenue goals
Organize efforts into a coherent system
Make the tough strategic decisions
Lead them through change and growth
That's exactly what I do as your fractional CMO.
Your Innovation Deserves Adoption. Your Team Deserves Leadership.
You didn't create a better product just to watch the industry ignore it.
You didn't build this company to get stuck at $5M forever.
And you definitely didn't come this far to keep losing to inferior solutions just because they're "what contractors have always used."
It's time to stop explaining why you're better and start leading your team to make you the obvious choice.
Ready to Break Through?
Let's talk about how to get your innovation adopted, your prices respected, and your marketing team performing at the level you need to pass $10M.
Schedule a Call Today
No generic marketing pitches. No pressure. Just a real conversation about the leadership and strategy your marketing team needs to solve the adoption problem that's holding you back.
Because your innovation should be building the future, not sitting on the shelf.
